Railway Technologies launches apps to draw customers to stores
PHOENIX — A Tempe startup is using technology to help retailers draw customers into their stores, Phoenix Business Journal reported.
Tempe-based Railway Technologies LLC has launched Railway Search — soon to change to Railway Loop — which allows consumers to find products at nearby stores. The app also allows shoppers to use digital brand coupons to buy items at any physical store.
“Our goal was to figure out how to use technology to increase local buying,” said Railway CEO and founder Nate Reis. “This is truly giving back from the brand to the consumer that goes to a local business. The local business has never before had the ability to accept manufacturer coupons. Right now it’s only the grocery store that can accept them.”
Businesses use Railway’s web portal and the Railway Station app to post inventory and products online and will soon be able to buy geo-targeted mobile ad campaigns to attract new customers.
Railway, which had a soft launch in January 2015, began in Tempe by digitizing over 350,000 products in more than 360 businesses. Businesses sign up for free and use a beacon to send targeted ads to consumers.
Source: Phoenix Business Journal